"Kodak is proud of our partnership with AWARD and excited that this is our third year celebrating the KODAK AWARD New Director Of The Year. The addition of the second category highlights KODAK’s ongoing commitment to Student Film-makers. We are dedicated to nurturing creativity and to celebrating excellence,” says Johanna Gravelle, Director of Marketing, Kodak Entertainment Imaging, Asia Pacific Region. “The cultural diversity that we have within this region provides us with a steady supply of unique ideas and inspiring content. With one third of the world’s advertising coming from the Asia Pacific Region, we are in the perfect place to look for new talent. The KODAK AWARD New Director Of The Year is designed to promote a new generation of commercial directors. Directors who inspire and push the boundaries of creative thinking." As KODAK continues its digital transformation, its Entertainment Imaging division continues its love affair with film. The most discerning filmmakers embrace film capture as the best quality medium offering the highest resolution and providing more creative choices than ever before. Of course, this is true of television commercial filmmakers too! At major creative shows you will find most of the award-winning spots are shot on KODAK film. Interestingly, despite advances in digital capture, 35mm film firmly remains as the state-of-the-art image capture format and as today's filmmakers explore digital technology, they very quickly learn that film and digital are powerful allies. They learn that film loves digital! Film offers unmatched resolution, color and sharpness that jumps off any screen, any size, anywhere and today's digital post production technology has unleashed the power of film and opened up an exciting new world of opportunities. Improved production efficiencies through color management, improved workflow through digital intermediate and improved delivery via high definition broadcast or high quality digital cinema are just a few of the benefits that digital technology has delivered. Indeed, it is with the latest digital technology that we can return to the original film elements of content from the past and restore these images for an entirely new generation. Evergreen creative can be resuscitated to enjoy a chance at new found success and at quality levels that exceed the original. Yes, film truly loves digital. To learn more about the benefits of film capture and the ways in which film, coupled with digital post production, can help you achieve the very best for your next spot, e-mail johanna.gravelle@kodak.com |